During the initial communications with the client, it's not unusual to hear them saying: Can you lower your rate, someone just offered me so and so...
I am always reluctant to reduce my rate, and there are a few reasons for that:
So you are now thinking about translating your brochure into another language, or you have a vague idea of localising your website for a new market; or you have received some references and instructions from your foreign supplier, in a foreign language that you haven't mastered quite yet. And you are looking for a language service provider.
It might be easy for you to go big-go for the big names that you may have heard of- and that is completely reasonable. But sometimes a small translation company may offer you a completely different experience.